Make sure adding the video into your campaign will entice people to engage in the way you need, and serve to increase your KPIs. If the email’s goal is to increase the views on your YouTube channel or to serve more ads on a story page, putting the whole video in the email will stop the user getting to that page.
How do you make youtube videos play one after another full#
Then the full video content could live on your shop page, where the buy button is only a click away If the goal of your video is to encourage recipients to click through to your shop, it may be better to use a shorter GIF as a teaser to get them to click through. Your email is a way to connect your subscribers to something you’re doing: selling a product, hosting an event, sharing stories and news. You won’t want an epic thirty minute video streaming from your servers to a million subscribers all at once! The cost of hosting and streaming the video needs to be taken into account. With a rule of thumb that static images should try to be below 200KB, GIFs below 1MB, video needs to stay in this kind of range. That means hosting a video in your content distribution network (CDN) or on your company servers, then serving it to your email recipients. You need to send the video file in the email, same as you would a static image or GIF. Unlike a website, you can’t embed a video and stream it from YouTube or Vimeo. So how are the world’s best marketers taking advantage of video and making it work in email? First, start with your video.įirst of all, you need to have a video that can be shared in email. Video boosts click-through rates by 65%.In spite of that, 76% of marketers plan to increase their use of YouTube and video marketing, because video has an undeniable impact on email KPIs: It’s a progressive enhancement to include where possible, but it’s always best to check your subscriber list and see if a large enough portion of your audience would be able to see the video in email.Įmail clients like Gmail, Outlook, Thunderbird, and others often don’t support the technical requirements needed to play video right inside the email. Video doesn’t just instantly play if you include it. Video has more support within email than in the past, but it still doesn’t follow the web’s universal support.
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